Гран-при досталось команде двух агентств – MSLGROUP New York / LEO BURNETT TORONTO за работу ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT для компании PROCTER & GAMBLE
Обладателями “Золотых Львов” стали работы и агентства:
70 GUARDIANS OF WINTER | ŠKODA SPAIN | ŠKODA SCOUT 4X4 | PROXIMITY BARCELONA Barcelona | SPAIN |
INTERCEPTION | VOLVO | AUTOMOBILES | GREY NEW YORK | USA |
THE LUCKY IRON FISH PROJECT | LUCKY IRON FISH | FORTIFIED NUTRITION PRODUCT | GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai | UNITED ARAB EMIRATES |
TRUE WETSUITS | QUIKSILVER JAPAN | WETSUITS | TBWAHAKUHODO Tokyo | JAPAN |
THE RGB NEWS | ANTENA 1 – OBSERVATOR | BLOOD DONATION | GEOMETRY GLOBAL Bucharest | ROMANIA |
GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | TOURISM | OGILVY BEIJING | CHINA |
CLEVER BUOY | OPTUS | OPTUS NETWORK | FUEL COMMUNICATIONS Sydney / M&C SAATCHI Sydney | AUSTRALIA |
THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK / GREY ACTIVATION & PR New York | USA |
GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | PUBLIC AWARENESS – GUN CONTROL | GREY CANADA Toronto | CANADA |
PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami | USA |
ASHES | CAMPOFRIO | INSTITUTIONAL. FIRE LA BUREBA FACTORY. | McCANN MADRID | SPAIN |
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT-DEUTSCHLAND | GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg | GERMANY |
GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | TOURISM | OGILVY BEIJING | CHINA |
PHOTOSHOP MURDER MYSTERY | ADOBE | PHOTOSHOP | EDELMAN San Francisco | USA |
#TECHNOLOGYANDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY | GENERAL MOTORS | CHEVROLET TRUCKS | FLEISHMANHILLARD St. Louis | USA |
THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | USA |
ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT | PROCTER & GAMBLE | FEMCARE PRODUCT | MSLGROUP New York / LEO BURNETT TORONTO | USA |