Маркетинг и коммуникации - Фіналісти Effie Awards Ukraine 2018

Effie Awards Ukraine 2018 анонсує фіналістів – найбільш ефективні кампанії України в області маркетингових комунікацій. 

У фінал пройшло 104 заявки у 49 категоріях. За умовами конкурсу роботи оцінюються у три етапи членами журі Effie Awards Ukraine, визнаними професіоналами рекламно-комунікаційного ринку. У першому турі були визначені фіналісти, у другому – переможці, а на засіданні 5 грудня члени Гранд журі оберуть Гран-прі конкурсу.

Переможці конкурсу будуть оголошені вже 12 грудня на Effie Gala, що проходитиме у конгрес-центрі Mercure Congress Centre комплексу Mercure Kyiv Congress. Також цього дня відбудеться нагородження переможців рейтингів ефективності для рекламних та медіа агентств, рекламно-комунікаційних холдингів, брендів та рекламодавців, а також рейтингу Best Marketing Teams, який визначить найкращі маркетинг-команди рекламодавців України.

А поки у вас є можливість побачити повний перелік фіналістів конкурсу Effie Awards Ukraine 2018.

У разі запитань, звертайтеся до оргкомітету: +380 44 490-90-30,  Катерина Грабовська, festival@vrk.org.ua та Ольга Підгорська, project@vrk.org.ua.

 

Entrant Entry name Marketer Brand
1. Food
Dentsu Media Turning Millennium into a star Chocolate factory Millennium Millennium
       
2. Non-alcoholic drinks
Y&R The First Rule IDS Borjomi Ukraine Morshynska Sport
BBDO Ukraine A Confrontation of Worlds PepsiCo Pepsi Cola
       
3. Alcoholic drinks
Rockets. Growth R&D Aperitivo Time Bacardi-Martini Ukraine MARTINI
THINKMcCANN Anti-compote from anti-granny Carlsberg Ukraine S&R Garage
       
5. Health & Beauty
TABASCO Transformation Henkel Ukraine Syoss
Gres Todorchuk PR The Opera No One Heard NGO Vidchui NGO Vidchui
       
6. Medicines & medical care services
Vivid by Admixer From Boring Medicine to Brand-Support for Every Mom BIOCODEX UKRAINE Otipax
Media First Ukraine The theory of large numbers DILEO Farma Ukraine Tantum Verde
ekonomika+ Dytynology Medical centre «Dobrobut» Dytynologia (Childrenology)
       
8. Home furnishings & appliances, office equipment
Postmen DA Electrolux Ultra Silencer Electrolux Electrolux
Media First Ukraine #warmstory Hansa Ukraine Hansa
       
10. Products and services for children
COXO Agu moms choice PepsiCo Agusha
       
11. Automotive
BBDO Ukraine Small steps to big changes. Toyota-Ukraine Toyota Camry
       
12. Telecommunications services
TABASCO The end of voice era Vodafone Ukraine Vodafone Ukraine
Serviceplan Ukraine Roaming “Aboriginals” Kyivstar Kyivstar
MullenLowe Adventa Smart alternative to UNLIMs lifecell lifecell
       
16. Retail & public services
THINKMcCANN Care in action FOZZY GROUP Fora
Ogilvy Ukraine METRO KEEPS PRICES FIT METRO Cash&Carry Ukraine Metro Cash&Carry Ukraine
       
18. Foodservice
TBWA\Ukraine Maestro Beef&Cheddar McDonald’s Ukraine McDonald’s
       
20. Leisure, entertainment, culture & education, travel & tourism
Gres Todorchuk PR Global Teacher Prize Ukraine: How to turn teachers into celebrities NGO Osvitoria NGO Osvitoria
       
21. Financial & Business services
Oschadbank Small business — big deal Oschadbank Oschadbank. Build yours
Havas Ukraine Uncle Zhora Moneyveo Moneyveo
       
22. Media & Self promotion
1+1 media #SCHOOL 1+1 media group 1+1 media group
       
23. Delivery. Post servises
CF.Digital Now the mail has a soul! ELTECH LLC TravelPost
       
25. Social & charity
Leo Burnett Ukraine #MoneyCanChallenge “Tabletochki” Fund Tabletochki
ISD Group Huggies. Born for hugs 2018 Kimberly-Clark Ukraine Huggies
Gres Todorchuk PR Uncounted Since 1932 Ukrainian Leadership Academy Ukrainian Leadership Academy
       
26. Political and patriotic campaigns, state campaigns and programs
Gres Todorchuk PR Uncounted Since 1932 Ukrainian Leadership Academy Ukrainian Leadership Academy
Gres Todorchuk PR Corruption Park: Controversy as a way to disrupt indifference European Union Anti-Corruption Initiative European Union Anti-Corruption Initiative
       
27. Small Budget
PlusOne Book Forum. Reinvention Publishers’ Forum Publishers’ Forum
Media First Ukraine #warmstory Hansa Ukraine Hansa
Kinograf #FairBnB Beer Point Beer Point
Havas PR Kyiv Hemophilia: a Bubble Wrap Hoodie Shire Ukraine Shire
       
28. Rebranding
Zenith Fructis Renovation or how to be on the TOP again L’OREAL UKRAINE Fructis/Garnier
THINKMcCANN Care in action FOZZY GROUP Fora
       
29. New technologies and/or Media innovation
Media First Ukraine #warmstory Hansa Ukraine Hansa
Carat Ukraine RASTISHKA! ANIMATE MAGNETS – DISCOVER THE WORLD! Danone Ukraine RASTISHKA
       
30. Product/Service Launch
TBWA\Ukraine Maestro Beef&Cheddar McDonald’s Ukraine McDonald’s
Publicis Ukraine Your burger — your rules Nestle Ukraine Torchyn
Hoshva PR Microlax. How to enter in new category ‘fast and gentle’ and gain №4 rank for 6 month Johnson &  Johnson Ukraine Microlax
Oschadbank Small business — big deal Oschadbank Oschadbank. Build yours
THINKMcCANN Retro-innovation Carlsberg Ukraine Lwiwske Eksportowe
THINKMcCANN Anti-compote from anti-granny Carlsberg Ukraine S&R Garage
THINKMcCANN A story of viral contamination with Colorista L’Oreal Paris L’Oreal Paris
       
31. Most effective use of social media marketing
Postmen DA #SCHOOLmania 1+1 media group 1+1 media group
Leo Burnett Ukraine #MoneyCanChallenge “Tabletochki” Fund Tabletochki
Kinograf #FairBnB Beer Point Beer Point
       
32. Data-driven/programmatic
Isobar Ukraine Pharma Digital Pioneer, or How to become a market leader via digital Bayer Bepanthen® Plus
       
33. Single Impact Engagement
Saatchi&Saatchi How Rebra&Kotlety gastro-bar «hacked» Champions League final Gastrobar Rebra&Kotlety Rebra&Kotlety gastrobar
Gres Todorchuk PR Uncounted Since 1932 Ukrainian Leadership Academy Ukrainian Leadership Academy
Gres Todorchuk PR The Opera No One Heard NGO Vidchui NGO Vidchui
Rockets. Growth R&D Aperitivo Time Bacardi-Martini Ukraine MARTINI
       
34. Short Term Effects
Rockets. Growth R&D Before And After New Year MHP S.A. Nasha Ryaba
Rockets. Growth R&D Aperitivo Time Bacardi-Martini Ukraine MARTINI
Postmen DA #SCHOOLmania 1+1 media group 1+1 media group
PlusOne Book Forum. Reinvention Publishers’ Forum Publishers’ Forum
Kinograf #FairBnB Beer Point Beer Point
Initiative AXA Start the morning properly Lantmanen AXA AXA
       
35. Long-term Effectiveness
Rockets. Growth R&D Martini. Reboot. Bacardi-Martini Ukraine MARTINI
ISD Group Huggies. born for hugs 2018 Kimberly-Clark Ukraine Huggies
BBDO Ukraine A Confrontation of Worlds PepsiCo Pepsi Cola
THINKMcCANN How Garage revived a non-trendy category and became its leader Carlsberg Ukraine S&R Garage
THINKMcCANN KOMOn to the processed cheese market! KOMO UKRAINE KOMO
THINKMcCANN How to become CHEESEreous player KOMO UKRAINE KOMO
       
37. Loyalty
Kinograf #FairBnB Beer Point Beer Point
       
38. Experiential Marketing
Rockets. Growth R&D Give the fire on the festival MHP S.A. Appetytna
TWIGA UKRAINE Let’s PUMB, PUMB, PUMB! FUIB FUIB
Rockets. Growth R&D Aperitivo Time Bacardi-Martini Ukraine MARTINI
       
39. Business Challenge/David vs. Goliath
Postmen DA #SCHOOLmania 1+1 media group 1+1 media group
       
41. Single Communication Channel
Postmen DA Electrolux Ultra Silencer Electrolux Electrolux
Leo Burnett Ukraine #MoneyCanChallenge “Tabletochki” Fund Tabletochki
Media First Ukraine The theory of large numbers DILEO Farma Ukraine Tantum Verde
THINKMcCANN A story of viral contamination with Colorista L’Oreal Paris L’Oreal Paris
       
42. Sponsorship
Carat Ukraine SPONSORSHIP AS A KEY HERO FOR MARKET GROWTH Philips Ukraine Philips
       
43. Seasonal Marketing
THINKMcCANN Beer climate change Carlsberg Ukraine Lvivske
Kinograf #FairBnB Beer Point Beer Point
THINKMcCANN SEASON OF HOT POTAGE SOUPS Nestle Ukraine Torchyn
       
44. Corporate Reputation
Grape Digital MHP Start. Employer’s brand for new specialists Myronivsky Hliboproduct Mironivsky Hliboproduct
1+1 media The Ideas People 1+1 media group 1+1 media group
       
45. Youth Marketing
Rockets. Growth R&D Give the fire MHP S.A. Appetytna
Postmen DA #SCHOOLmania 1+1 media group 1+1 media group
DTF Agency The BASE Kyiv adidas adidas
#Oddee Agency Pit Bull Battle V New Products Group Pit Bull
Publicis Ukraine Your burger — your rules Nestle Ukraine Torchyn
Havas Digital Kyiv Durnev watches stories (how it all began) Nestle Ukraine Lion
THINKMcCANN Anti-compote from anti-granny Carlsberg Ukraine S&R Garage
       
46. Branded content & Branded Utility
Postmen DA #SCHOOLmania 1+1 media group 1+1 media group
U.N.C.L.E. Huggies Club YouTube community Kimberly-Clark Ukraine Huggies
       
47. Native advertising
Kinograf #FairBnB Beer Point Beer Point
Havas Digital Kyiv How to overtake the growth of the market ten times, endangering the product ten times? ASBIS Ukraine Ultimate Ears
Black Box E-katalog. How to make someone`s content to work for you NADAVI TRADE SYSTEM E-katalog
       
48. Celebrity Sells
Zenith The very same feeling when you’re with Pure the coolest one L’OREAL UKRAINE Pure/Garnier
THINKMcCANN To the legendary Final with the legendary Sasho Mastercard-Ukraine Mastercard
Digital Choo Marketing Agency How the Bald one earned a spot on the couch Pari-Match Parimatch
Gres Todorchuk PR Celebrity Alphabet NGO Vidchui NGO Vidchui
Carat Ukraine HOW TO TRIPLE DIGIT ROI Philips Ukraine Philips
Y&R In Sport We Trust IDS Borjomi Ukraine Morshynska Sport
       
49. Cross Media Storytelling
Rockets. Growth R&D Before And After New Year MHP S.A. Nasha Ryaba
Postmen DA #SCHOOLmania 1+1 media group 1+1 media group
#Oddee Agency Pit Bull Battle V New Products Group Pit Bull
PlusOne Book Forum. Reinvention Publishers’ Forum Publishers’ Forum
THINKMcCANN A ball can start priceless stories Mastercard-Ukraine Mastercard
TV Ukraine Grand show «Liga Zirok» TV Ukraine TV Ukraine

 

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