16 июня состоялась церемония награждения победителей в номинации Direct Lions и Promo Lions.
Promo Grand Prix был присужден агентству BBDO New York (Product/Service: HBO VOYEUR)
Direct Grand Prix – агенству JWT India, Mumbai (Product/Service: THE TIMES OF INDIA NEWSPAPER).
Золотые призеры в категории Direct Lions
 | Product & Service Fast Moving Consumer Goods TORTURE TEST UNILEVER THAILAND BREEZE EXCEL WASHING DETERGENT LOWE, Bangkok THAILAND |
 | Product & Service Travel, Entertainment & Leisure DO IT WITH A CAR NELKA RENT A CAR CAR RENTALS JWT COSTA RICA, San Jose COSTA RICA |
 | Product & Service Charities, Public Health & Safety, Public Awareness Messages ANTI-SLAVERY MTV FOUNDATION ANTI-SLAVERY CAMPAIGN JWT, London UNITED KINGDOM |
 | Use of Media Dimensional Mailing TORTURE TEST UNILEVER THAILAND BREEZE EXCEL LAUNDRY DETERGENT LOWE, Bangkok THAILAND |
 | Use of Media Direct Response TV & Infomercials BLACK BOY WANTING WATER STUDIO BRUSSELS MUSIC FOR LIFE CHARITY EVENT MORTIERBRIGADE, Brussels BELGIUM |
 | Integrated Campaigns Integrated Campaigns GIVE A FEW BOB THE PROSTATE CANCER RESEARCH FOUNDATION PROSTATE CANCER RESEARCH CHARITY THE COMMUNICATIONS AGENCY, London UNITED KINGDOM |
 | Strategy Product Launches DUCKS GOODMAN FIELDER BAKING WONDER PERFORMANCE BREAD BMF, Sydney AUSTRALIA |
Серебряные призеры в категории Direct Lions
 | Product & Service Commercial Public Services LOG HUT CITYMAIL POSTAL SERVICE HJALTELIN, STAHL & CO., Copenhagen DENMARK |
 | Product & Service Healthcare & Medical MONUMENT SPANISH ASSOCIATION OF GYNECOLOGY AND OBSTETRICS CERVICAL CANCER AWARENESS AND PREVENTION SHACKLETON, Madrid SPAIN |
 | Product & Service Business Products & Services STRENGTH OF SCOTTEX KIMBERLY CLARK KITCHEN TOWEL PAPER DUVAL GUILLAUME, Antwerp BELGIUM |
 | Product & Service Charities, Public Health & Safety, Public Awareness Messages ORGAN DONORS CERTIFICATE ROAD TRAFFIC SAFETY DIRECTORATE ORGAN DONORS CERTIFICATE MOOZ!, Riga LATVIA |
 | Product & Service Charities, Public Health & Safety, Public Awareness Messages RETURN TO SENDER GOTHENBURG HOMELESS AID HELP FOR HOMELESS PEOPLE & ABUSED CHILDREN GOSS, Gothenburg SWEDEN |
 | Product & Service Charities, Public Health & Safety, Public Awareness Messages HELP ME READ THIS CHILDREN OF THE WORLD CHILDREN'S CHARITY CONTRACT ADVERTISING INDIA, New Delhi INDIA |
 | Use of Media Flat Mailing RETURN TO SENDER GOTHENBURG HOMELESS AID HELP FOR HOMELESS PEOPLE & ABUSED CHILDREN GOSS, Gothenburg SWEDEN |
 | Use of Media Alternative Media LOG HUT CITYMAIL POSTAL SERVICE HJALTELIN, STAHL & CO., Copenhagen DENMARK |
 | Use of Media Field Marketing, Including Door-To-Door, Merchandising, Sampling, Events THE 3-D COVER IKEA GERMANY IKEA FURNITURE STORE JUNG von MATT, Hamburg GERMANY |
 | Use of Media Field Marketing, Including Door-To-Door, Merchandising, Sampling, Events TEXT A COFFIN AWAY MEDECINS SANS FRONTIERES CHILD MALNUTRITION AWARENESS SAATCHI & SAATCHI, Stockholm SWEDEN |
 | Integrated Campaigns Integrated Campaigns WELCOME SNOOP MTV NETWORKS AUSTRALIA BROADCAST CHANNEL LOWE SYDNEY AUSTRALIA |
 | Integrated Campaigns Integrated Campaigns DO IT WITH A CAR NELKA RENT A CAR CAR RENTALS JWT COSTA RICA, San Jose COSTA RICA |
 | Strategy Traffic Building DO IT WITH A CAR NELKA RENT A CAR CAR RENTALS JWT COSTA RICA, San Jose COSTA RICA |
Бронзовые призеры в категории Direct Lions
 | Product & Service Cars & Automotive Services TOYOTA HILUX MOTION TOYOTA TOYOTA HILUX SAATCHI & SAATCHI NZ, Auckland NEW ZEALAND |
 | Product & Service Other Consumer Products (Including Durable Goods) LAWNMOWER CALENDAR BOSCH LAWN & GARDEN ROTAK 43 LI LITHIUM-ION CORDLESS LAWNMOWER JUNG von MATT, Hamburg GERMANY |
 | Product & Service Publications & Media EYEBALLS ESPN ESPN SAATCHI & SAATCHI, Singapore SINGAPORE |
 | Product & Service Publications & Media AROUND THE WORLD IN 80 DAYS TVNZ TVNZ TV2 MOVIE PROMOTION SAATCHI & SAATCHI NZ, Auckland NEW ZEALAND |
 | Product & Service Corporate Information MEET YOUR HERO THE BRITISH COUNCIL MEET YOUR HERO SCHOLARSHIP M&C SAATCHI, Sydney AUSTRALIA |
 | Product & Service Charities, Public Health & Safety, Public Awareness Messages BEGGING SCULPTURES GERMAN FOUNDATION FOR MONUMENT PROTECTION MONUMENT PROTECTION OGILVY FRANKFURT GERMANY |
 | Product & Service Charities, Public Health & Safety, Public Awareness Messages FINGERPRINTS ARBEITSKREIS VORRATSDATENSPEI- CHERUNG PRIVACY/DATA PROTECTION NORDPOL+ HAMBURG GERMANY |
 | Use of Media Flat Mailing STAMP ALSERGRUNDER STAMP EXCHANGE ALSERGRUNDER STAMP EXCHANGE TBWA\WIEN WERBEAGENTUR AUSTRIA |
 | Use of Media Direct Response Print, Including Inserts VOICES PROJECT UNITED NATIONS AUSTRALIA UNITED NATIONS SAATCHI & SAATCHI, Sydney AUSTRALIA |
 | Use of Media Alternative Media ASHTRAY TO VASE CANCER RESEARCH UK CHARITY AUCTION OGILVY LONDON UNITED KINGDOM |
 | Use of Media Alternative Media HELP ME READ THIS CHILDREN OF THE WORLD CHILDREN'S CHARITY CONTRACT ADVERTISING INDIA, New Delhi INDIA |
 | Use of Media Direct Response Digital Media, Including Email Marketing MONUMENT SPANISH ASSOCIATION OF GYNECOLOGY AND OBSTETRICS AWARENESS AND PREVENTION CAMPAIGN AGAINST CERVICAL CANCER SHACKLETON, Madrid SPAIN INDIA |
 | Use of Media Direct Response Digital Media, Including Email Marketing GOLF DIETRICH DIETRICH GPS PRODUCTS GREY ARGENTINA, Buenos Aires ARGENTINA |
 | Integrated Campaigns Integrated Campaigns MEET YOUR HERO THE BRITISH COUNCIL MEET YOUR HERO SCHOLARSHIP M&C SAATCHI, Sydney AUSTRALIA |
 | Integrated Campaigns Integrated Campaigns ENJOY THE GAME 888.COM ONLINE GAMBLING CHI & PARTNERS, London UNITED KINGDOM |
 | Integrated Campaigns Integrated Campaigns ANTI-SLAVERY MTV FOUNDATION ANTI-SLAVERY CAMPAIGN JWT, London UNITED KINGDOM |
 | Strategy Product Launches MONUMENT SPANISH ASSOCIATION OF GYNECOLOGY AND OBSTETRICS AWARENESS AND PREVENTION CAMPAIGN AGAINST CERVICAL CANCER SHACKLETON, Madrid SPAIN |
Золотые призеры в категории Promo Lions
 | Product/Service Alcoholic & Non-Alcoholic Drinks SPEIGHT'S GREAT BEER DELIVERY LION NATHAN SPEIGHT'S BEER PUBLICIS MOJO, Auckland NEW ZEALAND |
 | Product/Service Other Consumer Products (Including Durable Goods) XBOX HALO 3 XBOX GAMES CONSOLE/GAME McCANN ERICKSON LONDON UNITED KINGDOM |
 | Product/Service Financial Products & Services SENSE & SENSIBILITY CAJA MADRID BANK ACCOUNT SHACKLETON, Madrid SPAIN |
 | Product/Service Commercial Public Services FREEZING THE GAME TRICOM TRICOM INTERNET PAGES BBDO, Santo Domingo DOMINICAN REPUBLIC |
 | Product/Service Retail And E-Commerce, Including Restaurants D'OH THANK HEAVEN 7-ELEVEN CONVENIENCE STORE TRACYLOCKE, Dallas USA |
 | Product/Service Retail And E-Commerce, Including Restaurants HATCH AN EGG PLAYGROUND OUTDOOR EQUIPMENT STORE ЕKESTAM HOLST, Stockholm SWEDEN |
 | Product/Service Publications & Media WELCOME SNOOP MTV NETWORKS AUSTRALIA BROADCAST CHANNEL LOWE & RIVET AUSTRALIA, Sydney AUSTRALIA |
 | Product/Service Charities, Public Health & Safety, Public Awareness Messages VOICE OF ENDANGERED BIRDS WILD BIRD SOCIETY OF JAPAN BIRD PROTECTION BEACON COMMUNICATIONS, Tokyo JAPAN |
 | Product/Service Charities, Public Health & Safety, Public Awareness Messages WHERE IS THE EAGLE? WWF EAGLE PROTECTION OGILVY PORTUGAL, Lisbon PORTUGAL |
 | Product/Service Charities, Public Health & Safety, Public Awareness Messages FINGERPRINTS ARBEITSKREIS VORRATSDATENSPEI- CHERUNG PRIVACY/DATA PROTECTION NORDPOL+ HAMBURG GERMANY |
 | Product/Service Charities, Public Health & Safety, Public Awareness Messages PRODIS MAILING PRODIS DOWN'S SYNDROME FOUNDATION DOWN'S SYNDROME FOUNDATION VITRUVIO LEO BURNETT, Madrid SPAIN |
 | Use of Media Event and Field Marketing THE WISHING TREE MADRID CITY COUNCIL MADRID CITY COUNCIL MARKETINGVIVO, Madrid SPAIN |
 | Use of Media Event and Field Marketing VOYEUR INTEGRATED CAMPAIGN HBO HBO VOYEUR BBDO NEW YORK USA |
 | Use of Media Event and Field Marketing BEER DELIVERY LION NATHAN SPEIGHT'S BEER PUBLICIS MOJO, Auckland NEW ZEALAND |
 | Use of Media Best Use Of Merchandising/In-- Store Marketing D'OH THANK HEAVEN 7-ELEVEN CONVENIENCE STORE TRACYLOCKE, Dallas USA |
 | Use of Media Best Use of TV In A Promotional Campaign WEATHER CHANNEL EXPEDIA.COM WEATHER CHANNEL SERVICEPLAN, Munich GERMANY |
 | Use of Media Best Use of Digital Media In A Promotional Campaign INTERNET SHUT DOWN MAOR DONATION ORGANISATION Y&R INTERACTIVE TEL AVIV ISRAEL |
Серебряные призеры в категории Promo Lions
 | Product/Service Alcoholic & Non-Alcoholic Drinks THE KEY TO RESERVA FREIXENET SPARKLING WINE JWT SPAIN, Barcelona SPAIN |
 | Product/Service Clothing, Footwear & Accessories PALERMO 180 PUMA PUMA BORUSSIA DDB ARGENTINA, Buenos Aires ARGENTINA |
 | Product/Service Travel, Entertainment & Leisure OMAKA OMAKA AVIATION HERITAGE CENTRE OMAKA AVIATION HERITAGE CENTRE CLEMENGER BBDO, Wellington NEW ZEALAND |
 | Product/Service Retail And E-Commerce, Including Restaurants 3D COVER IKEA GERMANY IKEA FURNITURE STORE JUNG von MATT, Hamburg GERMANY |
 | Product/Service Retail And E-Commerce, Including Restaurants SINGLES MIGROS UNDERWEAR SPILLMANN/FELSER/- LEO BURNETT, Zurich SWITZERLAND |
 | Product/Service Charities, Public Health & Safety, Public Awareness Messages READ A BOOK AT WORK NEW ZEALAND BOOK COUNCIL NEW ZEALAND BOOK COUNCIL COLENSO BBDO, Auckland NEW ZEALAND |
 | Use of Media Event and Field Marketing LUMIX BATTLE PANASONIC PANASONIC DIGITAL CAMERA PUBLICIS THAILAND, Bangkok THAILAND |
 | Use of Media Event and Field Marketing ASICS TRIATHLON ASICS EUROPE ASICS RUNNING SHOES & RUNNING GEAR NORDPOL+ HAMBURG GERMANY |
 | Use of Media Best Use of Digital Media In A Promotional Campaign HBO VOYEUR HBO HBO VOYEUR BBDO NEW YORK USA |
 | Use of Media Best Use of Digital Media In A Promotional Campaign FINGERPRINTS ARBEITSKREIS VORRATSDATENSPEI- CHERUNG PRIVACY/DATA PROTECTION NORDPOL+ HAMBURG GERMANY |
 | Use of Media Best Use of Digital Media In A Promotional Campaign SOCIAL MEDIA SAVE THE EARTH NTT RESONANT SOCIAL MEDIA HAKUHODO KETTLE, Tokyo JAPAN |
 | Use of Media Best Use of Digital Media In A Promotional Campaign BOOK AT WORK NEW ZEALAND BOOK COUNCIL NEW ZEALAND BOOK COUNCIL COLENSO BBDO, Auckland NEW ZEALAND |
 | Best Integrated Promotional Campaign Best Integrated Promotional Campaign PALERMO 180 PUMA PUMA BORUSSIA DDB ARGENTINA, Buenos Aires ARGENTINA |
Бронзовые призеры в категории Promo Lions
 | Product/Service Fast Moving Consumer Goods, Excluding Beverages PILLOWCASES SSL DUREX PERFORMA CONDOMS DDB NEW ZEALAND, Auckland NEW ZEALAND |
 | Product/Service Fast Moving Consumer Goods, Excluding Beverages iPOD IN THE POPSICLE UNILEVER/KIBON FRUTTARE ICE CREAM BULLET, Sao Paulo BRAZIL |
 | Product/Service Cars & Automotive Services ON A MOUNTAIN TOP MERCEDES-BENZ NIEDERLASSUNG STUTTGART MERCEDES-BENZ BBDO GERMANY, Duesseldorf GERMANY |
 | Product/Service Cars & Automotive Services DARE DAYS DODGE DODGE PROXIMITY BBDO, Brussels BELGIUM |
 | Product/Service Other Consumer Products (Including Durable Goods) PICTURETOWN NIKON NIKON D40 McCANN ERICKSON NEW YORK USA |
 | Product/Service Travel, Entertainment & Leisure STRETCH FESTIVAL GOVT OF PUDUCHERRY YOGA FESTIVAL JWT INDIA, Mumbai INDIA |
 | Product/Service Publications & Media QUOTE ABC BOOK QUOTE 500 FINANCIAL MAGAZINE SELMORE, Amsterdam THE NETHERLANDS |
 | Product/Service Charities, Public Health & Safety, Public Awareness Messages BIRD NEST STICKER DECALS IPК - ECOLOGICAL RESEARCH INSTITUTE BRAZILIAN ENVIRONMENTAL ORGANISATION FABRAQUINTEIRO COMUNICACOES, Sao Paulo BRAZ |
 | Product/Service Charities, Public Health & Safety, Public Awareness Messages EATING IN TOILET HONG KONG BREASTFEEDING MOTHERS' ASSOCIATION BREAST FEEDING AWARENESS DRAFTFCB CHINA, Shanghai CHINA |
 | Use of Media Event and Field Marketing DARE DAYS DODGE DODGE PROXIMITY BBDO, Brussels BELGIUM |
 | Use of Media Alternative Media BOKITO VIEWER FBTO HEALTH CARE INSURANCE DDB AMSTERDAM THE NETHERLANDS |
 | Use of Media Promotional Packaging iPOD IN THE POPSICLE UNILEVER/KIBON FRUTTARE ICECREAM BULLET, Sao Paulo BRAZIL |
 | Use of Media Promotional Packaging ABSOLUT DISCO V&S ABSOLUT SPIRITS ABSOLUT SPIRITS FAMILY BUSINESS, Stockholm SWEDEN |
 | Use of Media Best Use Of Merchandising/In-- Store Marketing HATCH AN EGG PLAYGROUND OUTDOOR EQUIPMENT STORE ЕKESTAM HOLST, Stockholm SWEDEN |
 | Use of Media Best Use Of Merchandising/In-- Store Marketing SILICON BODY PARTS NOVARTIS CONSUMER HEALTH VOLTAFLEX SAATCHI & SAATCHI SIMKO, Geneva SWITZERLAND |
 | Use of Media Best Customer Marketing Programme/B2B Promotion & Loyalty Campaigns PREGNANT WIFE HEINEKEN (NETHERLANDS) AMSTEL BEER DOOM&DICKSON, Amsterdam THE NETHERLANDS |
 | Best Integrated Promotional Campaign Best Integrated Promotional Campaign SPEIGHT'S GREAT BEER DELIVERY LION NATHAN SPEIGHT'S PUBLICIS MOJO, Auckland NEW ZEALAND |
 | Best Integrated Promotional Campaign Best Integrated Promotional Campaign OF THIS EARTH ADIDAS/NZRU ADIDAS ALL BLACKS APPAREL TBWA\WHYBIN, Auckland NEW ZEALAND |
Источник: по материалам www.canneslions.com
Ежегодное ужесточение требований к рекламе отдельных товарных групп заставляет рекламодателя искать новые способы продвижения продукта, которые пока не регулируются и не ограничиваются отечественным законодательством.
Виктор Ющенко вновь предлагает внести изменения в закон «О рекламе» в связи с необходимостью ратифицировать Европейскую конвенцию о трансграничном вещании. Соответствующий законопроект (№3081) был недавно зарегистрирован и передан на рассмотрение профильного комитета парламента.
Оргкомитет Cannes Lions отозвал награду Bronze Press Lion, которая была вручена на прошедшем 55-ом фестивале рекламы парижскому агентству TBWA за кампанию Amnesty France. 
Збільшення суми ліцензійних зборів для ефірних мовників у кілька разів може викинути з медіаринку гравців другого порядку. Проте Нацрада заявляє, що готова коригувати нову методику.
После относительного летнего затишья столичные чиновники с новыми силами взялись за рекламу на коммунальном транспорте.
Компанії BigBoard, Gallery Ukraine, Луверс, РТМ, News Outdoor Ukraine та "Перехід Аутдор" оголосили про спільну ініціативу з забезпечення якості обслуговування своїх парків рекламоносіїв. В рамках цієї ініціативи компанії не тільки зобов’язуються не менше ніж удвічі збільшити витрати на забезпечення якісного обслуговування рекламоносіїв, але й запровадити систему внутрішнього контролю за якістю проведення рекламних компаній та зовнішнім виглядом рекламних конструкцій. 
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Щиты в Мариуполе могут резко подорожать. Если местные власти реализуют заявленное намерение повысить тариф на аренду земли под ними в пять раз, то среднестатистический биллборд в этом городе сравняется по стоимости с киевскими и донецкими носителями. 
Дорогие читатели! Поздравляем Вас с 17-й годовщиной независимости Украины! Желаем благополучия, процветания, успехов в делах и, конечно же, веры в счастливое будущее нашей страны.
На следующей неделе на главных кнопках страны стартует новый телевизионный сезон. Основной упор своих промокампаний вещатели делают на новые проекты, как правило, собственного производства.
Отечественные операторы платного (спутникового и кабельного) телевидения фактически готовы запустить в коммерческую эксплуатацию телевизионный аналог кинотеатров — услугу pay-per-view (PPV — плата за просмотр).
Канал «1+1» розбігатиметься на екрані. Так воно і буде: усі заставки, що на цей раз зробив канал, формують люди. Останні об’єднуватимуться у смайл, квіти, логотип та тікатимуть просто з екрану. На каналі з’являться нові обличчя, добре відомий проект, танцюватимуть пересічні громадяни і досягатиме успіху американська не красуня.