Фіналісти Effie Awards Ukraine 2018

Effie Awards Ukraine 2018 анонсує фіналістів – найбільш ефективні кампанії України в області маркетингових комунікацій. 

У фінал пройшло 104 заявки у 49 категоріях. За умовами конкурсу роботи оцінюються у три етапи членами журі Effie Awards Ukraine, визнаними професіоналами рекламно-комунікаційного ринку. У першому турі були визначені фіналісти, у другому – переможці, а на засіданні 5 грудня члени Гранд журі оберуть Гран-прі конкурсу.

Переможці конкурсу будуть оголошені вже 12 грудня на Effie Gala, що проходитиме у конгрес-центрі Mercure Congress Centre комплексу Mercure Kyiv Congress. Також цього дня відбудеться нагородження переможців рейтингів ефективності для рекламних та медіа агентств, рекламно-комунікаційних холдингів, брендів та рекламодавців, а також рейтингу Best Marketing Teams, який визначить найкращі маркетинг-команди рекламодавців України.

А поки у вас є можливість побачити повний перелік фіналістів конкурсу Effie Awards Ukraine 2018.

У разі запитань, звертайтеся до оргкомітету: +380 44 490-90-30,  Катерина Грабовська, [email protected] та Ольга Підгорська, [email protected].

 

EntrantEntry nameMarketerBrand
1. Food
Dentsu MediaTurning Millennium into a starChocolate factory MillenniumMillennium
    
2. Non-alcoholic drinks
Y&RThe First RuleIDS Borjomi UkraineMorshynska Sport
BBDO UkraineA Confrontation of WorldsPepsiCoPepsi Cola
    
3. Alcoholic drinks
Rockets. Growth R&DAperitivo TimeBacardi-Martini UkraineMARTINI
THINKMcCANNAnti-compote from anti-grannyCarlsberg UkraineS&R Garage
    
5. Health & Beauty
TABASCOTransformationHenkel UkraineSyoss
Gres Todorchuk PRThe Opera No One HeardNGO VidchuiNGO Vidchui
    
6. Medicines & medical care services
Vivid by AdmixerFrom Boring Medicine to Brand-Support for Every MomBIOCODEX UKRAINEOtipax
Media First UkraineThe theory of large numbersDILEO Farma UkraineTantum Verde
ekonomika+DytynologyMedical centre «Dobrobut»Dytynologia (Childrenology)
    
8. Home furnishings & appliances, office equipment
Postmen DAElectrolux Ultra SilencerElectroluxElectrolux
Media First Ukraine#warmstoryHansa UkraineHansa
    
10. Products and services for children
COXOAgu moms choicePepsiCoAgusha
    
11. Automotive
BBDO UkraineSmall steps to big changes.Toyota-UkraineToyota Camry
    
12. Telecommunications services
TABASCOThe end of voice eraVodafone UkraineVodafone Ukraine
Serviceplan UkraineRoaming “Aboriginals”KyivstarKyivstar
MullenLowe AdventaSmart alternative to UNLIMslifecelllifecell
    
16. Retail & public services
THINKMcCANNCare in actionFOZZY GROUPFora
Ogilvy UkraineMETRO KEEPS PRICES FITMETRO Cash&Carry UkraineMetro Cash&Carry Ukraine
    
18. Foodservice
TBWA\UkraineMaestro Beef&CheddarMcDonald’s UkraineMcDonald’s
    
20. Leisure, entertainment, culture & education, travel & tourism
Gres Todorchuk PRGlobal Teacher Prize Ukraine: How to turn teachers into celebritiesNGO OsvitoriaNGO Osvitoria
    
21. Financial & Business services
OschadbankSmall business — big dealOschadbankOschadbank. Build yours
Havas UkraineUncle ZhoraMoneyveoMoneyveo
    
22. Media & Self promotion
1+1 media#SCHOOL1+1 media group1+1 media group
    
23. Delivery. Post servises
CF.DigitalNow the mail has a soul!ELTECH LLCTravelPost
    
25. Social & charity
Leo Burnett Ukraine#MoneyCanChallenge“Tabletochki” FundTabletochki
ISD GroupHuggies. Born for hugs 2018Kimberly-Clark UkraineHuggies
Gres Todorchuk PRUncounted Since 1932Ukrainian Leadership AcademyUkrainian Leadership Academy
    
26. Political and patriotic campaigns, state campaigns and programs
Gres Todorchuk PRUncounted Since 1932Ukrainian Leadership AcademyUkrainian Leadership Academy
Gres Todorchuk PRCorruption Park: Controversy as a way to disrupt indifferenceEuropean Union Anti-Corruption InitiativeEuropean Union Anti-Corruption Initiative
    
27. Small Budget
PlusOneBook Forum. ReinventionPublishers’ ForumPublishers’ Forum
Media First Ukraine#warmstoryHansa UkraineHansa
Kinograf#FairBnBBeer PointBeer Point
Havas PR KyivHemophilia: a Bubble Wrap HoodieShire UkraineShire
    
28. Rebranding
ZenithFructis Renovation or how to be on the TOP againL’OREAL UKRAINEFructis/Garnier
THINKMcCANNCare in actionFOZZY GROUPFora
    
29. New technologies and/or Media innovation
Media First Ukraine#warmstoryHansa UkraineHansa
Carat UkraineRASTISHKA! ANIMATE MAGNETS – DISCOVER THE WORLD!Danone UkraineRASTISHKA
    
30. Product/Service Launch
TBWA\UkraineMaestro Beef&CheddarMcDonald’s UkraineMcDonald’s
Publicis UkraineYour burger — your rulesNestle UkraineTorchyn
Hoshva PRMicrolax. How to enter in new category ‘fast and gentle’ and gain №4 rank for 6 monthJohnson &  Johnson UkraineMicrolax
OschadbankSmall business — big dealOschadbankOschadbank. Build yours
THINKMcCANNRetro-innovationCarlsberg UkraineLwiwske Eksportowe
THINKMcCANNAnti-compote from anti-grannyCarlsberg UkraineS&R Garage
THINKMcCANNA story of viral contamination with ColoristaL’Oreal ParisL’Oreal Paris
    
31. Most effective use of social media marketing
Postmen DA#SCHOOLmania1+1 media group1+1 media group
Leo Burnett Ukraine#MoneyCanChallenge“Tabletochki” FundTabletochki
Kinograf#FairBnBBeer PointBeer Point
    
32. Data-driven/programmatic
Isobar UkrainePharma Digital Pioneer, or How to become a market leader via digitalBayerBepanthen® Plus
    
33. Single Impact Engagement
Saatchi&SaatchiHow Rebra&Kotlety gastro-bar «hacked» Champions League finalGastrobar Rebra&KotletyRebra&Kotlety gastrobar
Gres Todorchuk PRUncounted Since 1932Ukrainian Leadership AcademyUkrainian Leadership Academy
Gres Todorchuk PRThe Opera No One HeardNGO VidchuiNGO Vidchui
Rockets. Growth R&DAperitivo TimeBacardi-Martini UkraineMARTINI
    
34. Short Term Effects
Rockets. Growth R&DBefore And After New YearMHP S.A.Nasha Ryaba
Rockets. Growth R&DAperitivo TimeBacardi-Martini UkraineMARTINI
Postmen DA#SCHOOLmania1+1 media group1+1 media group
PlusOneBook Forum. ReinventionPublishers’ ForumPublishers’ Forum
Kinograf#FairBnBBeer PointBeer Point
InitiativeAXA Start the morning properlyLantmanen AXAAXA
    
35. Long-term Effectiveness
Rockets. Growth R&DMartini. Reboot.Bacardi-Martini UkraineMARTINI
ISD GroupHuggies. born for hugs 2018Kimberly-Clark UkraineHuggies
BBDO UkraineA Confrontation of WorldsPepsiCoPepsi Cola
THINKMcCANNHow Garage revived a non-trendy category and became its leaderCarlsberg UkraineS&R Garage
THINKMcCANNKOMOn to the processed cheese market!KOMO UKRAINEKOMO
THINKMcCANNHow to become CHEESEreous playerKOMO UKRAINEKOMO
    
37. Loyalty
Kinograf#FairBnBBeer PointBeer Point
    
38. Experiential Marketing
Rockets. Growth R&DGive the fire on the festivalMHP S.A.Appetytna
TWIGA UKRAINELet’s PUMB, PUMB, PUMB!FUIBFUIB
Rockets. Growth R&DAperitivo TimeBacardi-Martini UkraineMARTINI
    
39. Business Challenge/David vs. Goliath
Postmen DA#SCHOOLmania1+1 media group1+1 media group
    
41. Single Communication Channel
Postmen DAElectrolux Ultra SilencerElectroluxElectrolux
Leo Burnett Ukraine#MoneyCanChallenge“Tabletochki” FundTabletochki
Media First UkraineThe theory of large numbersDILEO Farma UkraineTantum Verde
THINKMcCANNA story of viral contamination with ColoristaL’Oreal ParisL’Oreal Paris
    
42. Sponsorship
Carat UkraineSPONSORSHIP AS A KEY HERO FOR MARKET GROWTHPhilips UkrainePhilips
    
43. Seasonal Marketing
THINKMcCANNBeer climate changeCarlsberg UkraineLvivske
Kinograf#FairBnBBeer PointBeer Point
THINKMcCANNSEASON OF HOT POTAGE SOUPSNestle UkraineTorchyn
    
44. Corporate Reputation
Grape DigitalMHP Start. Employer’s brand for new specialistsMyronivsky HliboproductMironivsky Hliboproduct
1+1 mediaThe Ideas People1+1 media group1+1 media group
    
45. Youth Marketing
Rockets. Growth R&DGive the fireMHP S.A.Appetytna
Postmen DA#SCHOOLmania1+1 media group1+1 media group
DTF AgencyThe BASE Kyivadidasadidas
#Oddee AgencyPit Bull Battle VNew Products GroupPit Bull
Publicis UkraineYour burger — your rulesNestle UkraineTorchyn
Havas Digital KyivDurnev watches stories (how it all began)Nestle UkraineLion
THINKMcCANNAnti-compote from anti-grannyCarlsberg UkraineS&R Garage
    
46. Branded content & Branded Utility
Postmen DA#SCHOOLmania1+1 media group1+1 media group
U.N.C.L.E.Huggies Club YouTube communityKimberly-Clark UkraineHuggies
    
47. Native advertising
Kinograf#FairBnBBeer PointBeer Point
Havas Digital KyivHow to overtake the growth of the market ten times, endangering the product ten times?ASBIS UkraineUltimate Ears
Black BoxE-katalog. How to make someone`s content to work for youNADAVI TRADE SYSTEME-katalog
    
48. Celebrity Sells
ZenithThe very same feeling when you’re with Pure the coolest oneL’OREAL UKRAINEPure/Garnier
THINKMcCANNTo the legendary Final with the legendary SashoMastercard-UkraineMastercard
Digital Choo Marketing AgencyHow the Bald one earned a spot on the couchPari-MatchParimatch
Gres Todorchuk PRCelebrity AlphabetNGO VidchuiNGO Vidchui
Carat UkraineHOW TO TRIPLE DIGIT ROIPhilips UkrainePhilips
Y&RIn Sport We TrustIDS Borjomi UkraineMorshynska Sport
    
49. Cross Media Storytelling
Rockets. Growth R&DBefore And After New YearMHP S.A.Nasha Ryaba
Postmen DA#SCHOOLmania1+1 media group1+1 media group
#Oddee AgencyPit Bull Battle VNew Products GroupPit Bull
PlusOneBook Forum. ReinventionPublishers’ ForumPublishers’ Forum
THINKMcCANNA ball can start priceless storiesMastercard-UkraineMastercard
TV UkraineGrand show «Liga Zirok»TV UkraineTV Ukraine

 

Tags:

ТЕБЕ МОЖЕТ ПОНРАВИТЬСЯ

Cannes Lions-2019. Победители в категории Entertainment Lions For Sport

Представляем вам победителей Cannes Lions в категории Entertainment Lions For Sport.

Cannes Lions — 2019. Победители в категории Entertainment Lions for Music

Сегодня в Каннах стали известны победители в категории Entertainment Lions for Music.

Cannes Lions — 2019. Победители в категории Entertainment Lions

Представляем вам обладателей Львов в категории Entertainment Lions, которые стали известны сегодня